– Worked remotely for Brand Spectrum, an integrated marketing services company located in Lahore, Pakistan from Dec 2021 to February 2023
– Created monthly social media content calendars; researched and wrote content; drafted press releases, articles, and newsletters for clients from various industries
– Collaborated with a team of graphic designers, videographers, client account managers and digital media executives
– Content development for fundraising materials (letters, flyers)
– Writing and editing of an AKU project report
– Editing of Chughtai Lab News Bulletins 2021 – 2023
– Writing and editing of the Chughtai Lab Homecare Service, Executive Health Check, Radiology Services brochures
– Editing newsletters, calendars, corporate profiles and other publications
– Editing of the Fatima Group Annual Report 2017 and Annual Report 2018
– Content editing to ensure conciseness, clarity of ideas and a narrative flow
– Worked with IDAP as a communications consultant, from June 2017 to August 2018, to increase IDAP’s digital presence (website, social media platforms) and to create high quality print publications
– Content creation and curation for social media (Facebook,Instagram and LinkedIn), website and publications (annual reports, corporate profile, newsletters, brochures); video scripts; blog posts and story writing; infographics and press releases
– Development of IDAP’s brand guidelines and overall brand strategy
Editing of the IDAP Annual Report 2016
Editing of the IDAP Corporate Profile
Newsletter – IDAP Dispatch Vol. 1 – Jan to Dec 2017
Editing of “The Making of PKLI & RC (Pakistan Kidney and Liver Institute & Research Center)” report
Content writing & editing for the RTEH brochure
Other Projects
Content development for K3’s marketing brochure Developed and drafted the company profile for a new financial consultancy & designed logo, visiting card and letterheadEdited an art catalogue for artist Lubna Jehangir’s show ‘Reflections & Deflections’ in April 2018Creation of new menu designs & restaurant facade designs Social media platforms content and management for Mosaics by Amna – Facebook and InstagramInterview of Creative Director Tarkhanom in Pakistan Today newspaper
